The second step to managing eBay through SureDone is to set up the rules by which SureDone will manage your eBay listings. These settings allow you to select default settings to apply to your listings. With default settings in place, you can list more efficiently to eBay by only populating the required fields that change from listing to listing and letting SureDone default the remaining information.


All of these defaults can be overridden if you provide a different value on the listing, giving you maximum listing flexibility. To reach your eBay channel settings, use the same procedure you followed to authorize your channel: 


  1. Login to your SureDone account.
  2. Click on the Settings Gear in the upper right hand corner, in between the Search and Profile Options.
  3. Click on CHANNELS to take you to the Channels Settings Screen.
  4. Click on eBay Main to expand the settings menu. 

You can manage the following settings for your eBay channel in SureDone:

  • eBay Sync: You need to switch this on in order to sync with eBay
    • Set it once and forget it.
    • Turning it off will disrupt the connection between SureDone and eBay, potentially leading to system data corruption.

  • Item Level:  Do not turn this switch off unless specifically instructed by SureDone Support. If it is off, it will reset all of your items to a default state - which is better done using our bulk editing functionality.
    • Leave this Item Level setting on so you can change the default settings on an item-by-item basis. 
  • Token: Your token was activated when you authorized your eBay channel settings.
    • Your token expires once a year.
    • Should you need to re-authorize your account, you will receive an email from SureDone.
    • You can then repeat the directions in Section 2.1 Authorizing Your eBay Channel.

  • Import & Import Specifics: Please Do Not Alter or use these settings unless specifically trained by SureDone on how to use them.
    • These settings will pull data in from eBay.
    • They are predominately used by SureDone during the onboarding process.
    • Altering them accidentally can cause duplication of product listings in SureDone and on eBay and other issues.

  • SiteID: Select the main eBay site on which you list your items.
    • Popular choices include US, eBayMotors, and Canada.
    • You can list on several eBay sites by overriding this selection at the item level.

  • Listing Time: Select the default amount of time you want each listing to run.
    • Times range from 1 day to 30 days.
    • GTC: Good Till Canceled, will allow you to keep the listing up until the item sells.

  • Listing Type: Select whether most of your listings are Fixed Price or Auction items.

  • PayPal Address: Provide the email address for the PayPal account you use to collect payment with the SureDone synced eBay account.


  • Returns: You only need to set this if you do not use the defined business policy profiles below. There are several details to provide to describe your return policy.

    • Do you accept returns?
    • How long after the purchase do you accept these returns?
    • Do you send Money Back, offer an exchange, or provide a replacement?
    • Who pays for the return shipping?
    • Restocking Fee:  What percentage of the sale price to you charge for each return?
      • Options include: None 10%, 15%, and 20%.
    • Return Policy Details:  Provide any textual explanation of your Return Policy in the input box.


  • Autopay: Turn the switch on, if you require your buyers to pay immediately upon purchase.

  • Out of Stock Control: Turn the switch on if you want to have all new listings have Out of Stock Control on. When an item is out of stock instead of having the listing end, it will remain active and searchable for buyers with no ability to purchase until the item is back in stock.

  • Use Variation Images in Default:
    • When this switch is on, all of the images in the parent are sent to eBay as “Default images” (these are the images displayed first and not linked to a specific variation attributes).
    • When this switch is off, it only uses the images which are present in the parent AND all the children as the “default images” – any images unique to the parent will be sent as images for the specific attribute of the parent (e.g. red)
    • This will cause images to behave as described here: How do eBay Variation Images work in SureDone 
    • Important: if this setting is off and the item does not have at least one image present in the parent and every child, then it will break because “Default Images” are required.

  • Use eBay Prefilled Item Info: When this feature is enabled, SureDone will submit the product’s UPC to eBay’s Product Details Catalog to automatically try to load Item Specifics & product details.
  • Business Policy Profiles: You set these up in eBay can be pulled into SureDone to quickly assign rules for handling your listing’s policies.
  • Strikethrough: If you are authorized by eBay to list an MSRP and a marked down price, turn on the strikethrough feature.

  • Best Offer: Turn this on if you are willing to accept best offers for your listings.

  • Listings Relist: Turn this on to automatically relist items on eBay if they end without selling.

  • Payment Gateway:  Turn this off if you take credit card payments directly from buyers.
  • Payment Instructions: Supply your buyer further instructions on how to pay by entering the information into the text box.

  • Price Difference Rate: You can inflate or deflate all your prices on eBay by setting a default Price Difference Rate.
    • For example, enter 0.06 to list all items on eBay at a price 6% higher than the price stored in SureDone’s price field
    • Using the ebayprice will override this. 
    • This is useful for being able to list items on your own website for cheaper than you sell them off on eBay. 

  • Max Stock Field: Select the field to be used to hold your Max Stock Quantity.
    • This advanced feature is explained in a separate article.
    • See Section 2.4.8 for more information.

  • Min Stock Field: Select the field to be used to hold your Min Stock Quantity.
    • This advanced feature is explained in a separate article.
    • See Section 2.4.8 for more information.

  • Currency: Choose the currency you prefer to sell in.

  • Tax Category: Fill in the Tax Category from your eBay account, if applicable.

  • Charity ID: Provide ID number for the charity to which the donations go.

  • Donation (%):
    • The % of revenue (sale price) that will be donated to the selected charity.
    • This program is open to any sellers looking to donate a portion of their profits to charity
    • Enter the suggested % as an integer.

  • SureDone can manage all of your shipping specifics. These are not item level, but rather basic defaults.
    • Here, select all your default preferences. It should also be noted, that users cannot setup complete defaults for all options, but rather only the first domestic & international services. 
    • There are many additional fields that can be found at the item level control (editor single).

    • Ship From Location: From where do you Ship your Items?  Provide the ID number form eBay to display the location.

    • Handling Time:  Indicate how long it takes for you to ship items after they sell.

    • Shipping Site: Select the country from which your items ship.

    • This allows you to select a default shipping method for both domestic and international shipping.

    • Domestic and International Rate Tables: This setting sets whether or not listings should use eBay sellers rate tables.

                                    Rate Tables are set up directly in eBay for an entire account.
                                    Only one rate table can be supported per account.
                                     http://pages.ebay.com/help/pay/shipping-costs.html#tables
    • Shipping Package:  Describe the typical packaging you use for shipping.



  • Global Shipping:  Activate only if you allow this shipping method.
  • Freight Shipping: Activate only if you allow for this shipping method.

  • Orders Paid Sync:  By default, this feature should be turned on. If you shut it off, all orders, including unpaid orders will be imported.
    • Do not change unless directed by SureDone Support
    • Stock is synced when orders sync. So this also determines if we sync stock before or after the item is paid for. 
    • If an unpaid order is canceled before payment, we do not currently put stock back into the inventory.
    • SureDone does not receive notification of when an order gets completed on eBay. When Orders Paid Sync is turned *off*, if a customer never pays for their order, then quantity will need to be manually adjusted on the listing.

  • Import SKUs Strict:  Import all your SKUs from eBay
    • Turn this off only if instructed by SureDone Support
    • All SKUs must be unique to turn it off.

  • Enable RelistID:
    • If ON, listings will still generate a new number, but the item will continue to be linked to prior listings in eBay’s backend.
    • Used to retain search rankings and other features.
    • If OFF: a new item will be created every time an item relists.

  • For Autoparts Sellers, you can control your Fitment Settings here:

    • Fitment Compatibility:  Turn on if you want to use SureDone to submit and manage the Fitment information on your listings.


    • Fitment Refresh: Turn on if you want the Fitment Information to refresh.
      • If Refresh is ON, then SureDone will replace fitment information on every update (i.e. we will delete what is on eBay & replace it with what is in SureDone).
      • If Refresh is OFF, SureDone will never remove fitment from eBay and only add new fitments in SureDone, but not yet on eBay.

    • Fitment EPID Field:  Select the field you use for Fitment EPID
      • Fitment EPIDs refer to specific Y/M/M of vehicles the part fits.

    • Catalog EPID Field:  Select the field you use for Fitment EPID
      • Catalogue EPIDs refer to parts with multiple Fitment EPIDs associated.

    • Fitment Notes Field: Select where you keep any notes you have on how you determine fitment.

  • Managing Item Specific Settings: the following settings control how the unique item information displays:


  • Item Specific Fields:  If you want particular fields to display on eBay as Item Specifics, you can select them here.
    • To select multiple items, hold down the shift key, while clicking on the desired fields with your mouse.
    • To remove a selected field, turn on the Remove button and then select the desired field.
    • If the field’s label matches eBay’s naming of an item Specific exactly, the two will be linked
      • For example if the field sizemens has a label “Size (Men’s)” it will automatically be linked properly.

  • Item Specifics Custom Fields: You can create custom item specifics.
    • You can only access these fields via our bulk process or using the API.
    • When you add an eBay specific label such as “Country of Manufacture” we will automatically accept the bulk header “ebayspecificscountryofmanufacturer” in bulk & the API.
    • Here you can select which of your custom fields to send to eBay as Item Specifics
    • To select multiple items, hold down the shift key, while clicking on the desired fields with your mouse.
    • You can create custom fields in the Item Specifics Custom Add bar.
    • To remove, simply click on the fields in the Item Specifics Custom Remove Field.

  • UPC Map Field:  Select the Field your UPC Maps to.
    • This tells SureDone what type of identifier is being submitted in the UPC field.
    • e.g. if it’s an EAN, ISBN, etc. If no value or no mapping, it always sends “UPC”

  • Condition Notes: Select the field in which you store Condition Notes, if you use them.
    • We recommend that it’s mapped to “Notes” as placed in the UI.

  • Store Categories: There are two settings here that let you control eBay Category assignments for items.
    • Import Categories:  Brings the user's customer eBay store category tree into SureDone so you can select it from the dropdown
    • Convert Categories: Takes those eBay Store Categories and converts them into SureDone storefront Categories.
  • eBay Templates: Allow you to control how your eBay listings look on eBay.

  • Description Templates: Use this dropdown menu to select a default template from the templates you already uploaded into SureDone
    • The default template can be overridden at the item level.
    • Upload a new template by choosing a file and clicking save at the bottom right of the page.

  • Description Gallery:  View thumbnail galleries and large photos.

  • Custom Description Field:  These fields are used to provide static content in the eBay templates header and footers that can be modified without interfering with the HTML.

  • Custom Description Field Override:   If the setting is ON then “eBay Custom Description” will override the Long Description ONLY (that is, it will insert itself inside an eBay Template instead of the Long Description.
    • If the setting is OFF (default) then “eBay Custom Description” will be treated the full eBay Description (overwriting any and all templates selected).

  • For Custom Descriptions, you may use text, HTML, or CSS on the following fields:
    • Description CSS
    • Description Header:
    • Description Navbar
    • Description Footer
    • Description About
    • Description Return Policy
    • Payments Policy
    • Domestic Shipping Policy
    • International Shipping Policy

  • Detailed instructions on how to use Custom Descriptions can be found in Section 2.3.3 eBay Custom Description Override.


With your default channel settings selected, you are ready to 2.2 Create a New eBay Listing