According to Amazon research shows that listings with complete product information, including images, category (item-type), and titles (parent titles) with less than 80 characters improve the shopping experience by making it easier for customers to find, evaluate, and purchase products. As a result, Amazon will hide (or suppress) from search and browse non-media listings that do not meet certain standards.
To find a list of products and reasons for the suppressed listings, you can download a "Listing Quality and Suppressed Listings Report" in Seller Central. It can be found under "Inventory > Inventory Reports." Amazon does not currently have a way that will allow SureDone or other 3rd party applications to access this information, although they have informed us that they are working on it. We will implement the feature once it becomes available.
Amazon will suppress listings without a main image in all U.S. categories, except the following:
· Automotive & Powersports
· Industrial & Scientific
Starting May 28, 2014 Amazon suppresses listings without brand information and product description/bullets in all U.S. categories, except the following:
· Software and Video games
· Video & DVD
Amazon will also suppress the following incomplete Clothing & Accessories listings, including:
· Child listings that do not have a brand and product ID or UPC (required brands only)
· Child listings, excluding Accessories, missing size, color, or a valid department name
· Parent listings, excluding Accessories, having a title length greater than 80 characters
Amazon will suppress listings without a value for the Category (item-type) field in all U.S. categories, except the following:
· Baby Products
· Entertainment Collectibles
· Fine Art
· Gift Cards
· Grocery & Gourmet Food
· Health & Personal Care
· Shoes, Handbags & Sunglasses
· Sports Collectibles
· Video DVD
· Video Games
Amazon will suppress a listing from search and browse until you provide complete and valid product information for the listing. Even when suppressed, you can locate the listing on Amazon.com by typing the ASIN into the search box. Amazon will also suppress listings without a UPC for certain categories. For more information, see Overview of Category UPC Requirements.