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eBay Item Specifics Setup

Using SureDone, there are various methods to accommodate managing eBay Item Specifics depending on the complexity of your catalog. Populating required and more of eBay's recommended item specifics is known to lead to more listing views and higher sales conversions so it's worth taking the time to optimize listing item specifics. Below details the 3 methods for eBay Item Specific setup within SureDone from simplest to most complex.

1. Mapped Item Specifics (Custom Field Mapping)

This method relies on the base and custom product fields in your account to map to listing item specifics and relies on the field label for the Item Specific name. For example, the field manufactuerpartnumber will have the label Manufacturer Part Number and would submit that as the item specific name and associated field data as the value to the eBay listing once mapped as an item specific. Data for these item specifics will export as the standard field names such as brand and manufacturerpartnumber. This method is good for fields such as part numbers, brand and other fields that are common and have values across most if not all your product catalog. These fields may be managed and mapped via Channels > eBay > Manage Fields and adding a checkmark to fields that do not have an inline field tag.

2. Inline Item Specifics

This method creates item specifics on a listing by listing basis and will only populate for products they are assigned to. This method is good for fields that are not common across your product catalog and/or common on a category by category basis. Data for these item specifics will export as eBay inline specifics such as ebayitemspecificspartnumber and ebayitemspecificswarranty These fields may be managed and mapped via Channels > eBay > Manage Fields and adding a checkmark to fields that have an inline field tag. You may also register a new inline item specific by clicking the Add field specific button. During onboard, you may have the option to import all fields as inline specifics which may be recommended depending on the size and complexity of your catalog. Note: it is not recommended to have a field as both a mapped specific and registered specific.

3. Dynamic Item Specifics

For the most complex catalogs with high SKU counts (>100,000 SKUs), it may not be optimal to use mapped item specifics nor register all possible inline item specifics. For example, a catalog of 600,000 listings across multiple categories may have over 5,000 unique item specifics to support. To support these complex item specific listing use cases, SureDone supports the concept of dynamic item specifics via the API or Bulk CSV files. To leverage this method create a header ebayitemspecificsField Name, for example ebayitemspecificsMy Stuff and the system will send the value of the Field Name as the Item Specific name. Note: these fields will not show up in the eBay Settings Manage Fields Interface.

See additional guide for Using eBay Required and Recommended Item Specifics

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