- SKU up to 35 chars long, price, image, title, and type are required to add products to Amazon. SKU is missing.


Typically this SKU is missing error could be triggered when the sku value is unusually long and exceeds the allowed 35 characters by Amazon and in order to bypass it, a shorter amznsku value can be forced in via a bulk edit file so you can then submit the item to Amazon for processing and please see the example screenshot below: